Birla Tyres, Company

Ever since its inception in 1991, Birla Tyres, a division of the B K Birla flagship Kesoram Industries Limited has traversed a long path in order to be recognized as one of the best tyre manufacturers in the business today. • The First plant in Balasore was set up in Technical collaboration with Pirelli in the year 1991. • The new state-of-the-art factory at Laksar-Haridwar, Uttaranchal was built in a record time of 10 months. This Ultra Modern Rs. 2300 crore Haridwar factory today has a combined production capacity of over 44 lakh truck tyres per year. • The company experienced a remarkable leap from a turnover of Rs. 1947.22 crore in 2008-09 to Rs. 2849.61 crores in 2009-2010; and is looking ahead to reach a target of Rs. 5500 crore. • The Haridwar plant has a total projected Investment of Rs. 2300 crores. • Birla Tyres is exporting to over 50 countries and export turnover has crossed Rs. 375 crore mark in 2009-10. • The robust domestic network is supported by 10 Zonal offices. The Sales Depots have grown into a 170+ points from the earlier 80 points. • More than 171 new sales engineers have been appointed at major locations to provide 24-hour Claim Settlement. • Dealers are partnering the progress of Birla Tyres with a network of over 3200+ in number. Many attractive & productive schemes have been worked out to multiply dealer benefits.